You're Not Stuck Because You're Not Working Hard Enough.

You're Not Stuck Because Your Edge Isn't Clear

Find Your Edge is a 5-session in-person and virtual experience that changes that.

Cohort 1 starts April 4, 2025 | Limited to 10 people

Reserve My Spot

THE PROBLEM

Does any of this sound familiar?

You're posting consistently but your content isn't converting
When someone asks what you do, your answer changes every time
You know you're good at what you do — you just can't seem to communicate it in a way that makes people say 'I need that'
You've tried niching down before but it felt forced or fake
You're working harder than ever but your revenue isn't reflecting your effort
You feel invisible in a crowded market even though you know your work is valuable

If you read that list and felt seen — this is for you.

THE SOLUTION

Find Your Edge is a 5-session small group experience for small business owners who are ready to get radically clear on who they are, who they serve, and what makes them the obvious choice in their market.

Over five weeks — mixing hands-on in-person workshops with focused virtual sessions — we dig into your business together and do the work most business owners skip. Not because they don't want to do it. Because they've never had a structured space and a guide to do it with.

By Session 5 you'll have a complete Find Your Edge Portfolio — a document that tells you exactly what to say on your website, in your content, and when someone asks what you do at a networking event.

No more guessing. No more second-guessing. Just clarity.

WHAT'S INCLUDED

Here's what you get across 5 weeks:

Session 1 — IN PERSON: Your Business Reality Audit. We lay everything on the table and identify your real starting point.
Session 2 — VIRTUAL: Who You Actually Serve. We build your ideal client profile the right way — specific enough to write your marketing around.
Session 3 — IN PERSON: What You Actually Solve. Hands-on workshop connecting your expertise to your client's deepest pain point.
Session 4 — VIRTUAL: Why You and Not Someone Else. We craft your Unique Edge Statement — the thing you'll put on your website and say confidently at every networking event.
Session 5 — IN PERSON: Your Edge, Your Next Step. You present your edge to the group and walk away with your complete Find Your Edge Portfolio.

Plus:

Pre-work questionnaire so Session 1 hits the ground running from minute one
AI prompt guides for every session so you leave with tools you'll use forever
Worksheets and session materials for each week
Session recordings for all virtual calls
A small, intimate group of fellow small business owners doing the work alongside you

Your completed Find Your Edge Portfolio — a take-home document built entirely from your own insights